Privacy Policy

Leandra Mora | Scottsdale Realtor ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit leandramorarealtor.com or interact with us via phone, email, SMS, or any other channel. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site. This policy also governs our SMS messaging program and satisfies A2P 10DLC carrier compliance requirements.

1. Information We Collect

We may collect the following categories of personal information:

a. Information You Provide Directly

• Contact Information: Name, email address, phone number, and mailing address submitted through contact forms, consultation requests, or lead capture forms.
• Property Preferences: Search criteria, budget ranges, desired neighborhoods, and property type preferences you share with us.
• Communication Records: Messages, inquiries, and correspondence you send us via email, SMS, or our website contact forms.
• Appointment Information: Scheduling details collected when you book a consultation or property showing.
• SMS Opt-In Consent: When you provide your phone number and check the SMS consent checkbox on any of our website forms, we collect your phone number, the date and time of consent, and the specific form on which consent was given. This consent record is maintained for compliance purposes.

b. Information Collected Automatically

• Log Data: IP address, browser type and version, pages visited, time and date of visit, and referring URLs.
• Device Information: Device type, operating system, and unique device identifiers.
• Cookies and Tracking Technologies: We use cookies, web beacons, pixel tags, and similar technologies to enhance your experience. See Section 5 for full details.
• Analytics Data: Aggregated usage data collected through analytics tools to understand how visitors interact with our website.

c. Information from Third Parties

• MLS and IDX Data: Property listing information sourced from the Multiple Listing Service (MLS) through our IDX provider.
• Social Media Platforms: If you interact with us on social media, we may receive information consistent with your privacy settings on those platforms.
• Referral Sources: Information provided by referring parties when connecting you with our services.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your real estate inquiries and provide buyer, seller, and relocation services.
• To schedule and confirm property showings, consultations, and appointments.
• To send you property listings, market updates, and information relevant to your real estate goals.
• To communicate with you via email, phone, or SMS where you have provided explicit consent.
• To send transactional SMS messages including appointment confirmations, showing reminders, property updates, and follow-up communication as part of our SMS messaging program.
• To improve our website, services, and marketing efforts based on usage data and feedback.
• To comply with applicable laws, regulations, and professional real estate licensing requirements.
• To protect the security and integrity of our website and services.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service Providers: Trusted third-party vendors who assist us in operating our website and delivering services (e.g., CRM platforms, email service providers, scheduling tools, IDX providers). These parties are contractually obligated to protect your information and may only use it for the specific services they provide to us.
• Professional Referrals: With your consent, we may refer you to mortgage lenders, title companies, inspectors, or other real estate professionals relevant to your transaction.
• Legal Requirements: When required by law, court order, or governmental authority, or to protect our legal rights and the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction.

SMS opt-in data and phone numbers collected for SMS purposes are never shared with third parties or affiliates for marketing purposes.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance functionality, analyze usage, and support marketing efforts. Cookies are small data files stored on your device when you visit our website. We use the following types:

• Essential Cookies: Required for the website to function properly, including session management and security. These cannot be disabled without affecting site performance.
• Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymous usage data (e.g., pages visited, time on site, referral sources). We use tools such as Google Analytics for this purpose.
• Marketing and Retargeting Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. These may be set by third-party advertising partners including Google Ads and Meta (Facebook/Instagram).
• Functional Cookies: Enable enhanced features such as remembering your preferences, saved searches, and settings between sessions.
• Third-Party Widgets: Our website may include third-party widgets (such as chat tools, scheduling tools, and IDX property search) that set their own cookies. These are governed by the respective third party's privacy policy.

Your Cookie Choices: You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit https://www.allaboutcookies.org.

Do Not Track: Our website does not currently respond to "Do Not Track" browser signals. We will update this policy if our practices change.

6. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our website.
• Secure storage of personal data with access restricted to authorized personnel only.
• Regular review of our data collection, storage, and processing practices.
• Use of reputable, security-compliant third-party service providers.
• Secure handling of SMS consent records in compliance with carrier requirements.

While we implement commercially reasonable security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information. If you have reason to believe your interaction with us is no longer secure, please contact us immediately using the information in Section 9 below.

7. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing Email: Unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email we send, or by contacting us directly.
• SMS Opt-Out: Text STOP to any SMS message to immediately opt out of all future SMS communications from us. You will receive one final confirmation message after sending STOP.
• Data Portability: Request that we provide your personal data in a portable, machine-readable format where technically feasible.
• Withdraw Consent: Where processing is based on your consent (including SMS consent), you may withdraw consent at any time without affecting the lawfulness of prior processing.
• California Residents: California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, the right to delete, and the right to opt out of the sale of personal information. We do not sell personal information.

To exercise any of these rights, please contact us using the information in Section 9 below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

8. Third-Party Links and Children's Privacy

Our website may contain links to third-party websites, including IDX property search portals, social media platforms, and partner services. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy: Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete such information.

9. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy, our SMS program, or our data practices, please contact us:

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective immediately upon posting to this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.